This partnership designates Aramco as FIFA's Major Worldwide Partner exclusively in the energy category and includes sponsorship rights for multiple major events, such as the 2026 Men's World Cup and the subsequent Women's World Cup.
FIFA President Gianni Infantino expressed enthusiasm about the collaboration, emphasizing how this partnership will support FIFA in delivering its flagship tournaments and enhancing global support for its 211 member associations. Infantino highlighted Aramco's commitment to world-class events and grassroots sports initiatives, signaling a fruitful collaboration in the years ahead.
This sponsorship deal is part of Saudi Arabia's broader strategy of investing in global sports ventures. The country has faced criticism for "sportswashing," a term used to describe using sports investments to divert attention from human rights issues. Notably, the Saudi Public Investment Fund has financed projects like Premier League club Newcastle United and LIV Golf, while also developing the Saudi Pro League to attract top talent.
Saudi Arabia's sports investments extend beyond football, with commitments to tennis, Formula One, boxing, horse racing, and hosting major sporting events like the Asian Games in Riyadh in 2034. Aramco CEO Amin H. Nasser emphasized the company's aim to contribute to football development globally and leverage sports as a platform for societal impact and community growth. Nasser cited initiatives like supporting Saudi football team Al-Qadsiah, women's golf through the Aramco Team Series, and promoting scientific education in schools as examples of their commitment to using sports partnerships for positive societal development.